Initial situation
The B2C online dating market is undergoing major change, and AI features offer a way to acquire new, highly profitable user segments who have struggled to express their personality until now.
Solution
Together with the product team, we designed an entirely new, AI-driven user experience with two key innovations:
AI Profile Assistant: Generates charming, personal short bios from an interactive questionnaire
Sidekick: Analyzes profile photos and details and uses AI to generate personalized messages
Results
1
90 days of development time
2
Significant new source of revenue
3
35% higher engagement rates
4
50,000 active users within 3 months after the launch